About Soundarya Balasubramani
Soundarya Balasubramani is a 3-time author, storyteller, and community builder with a global audience of 300,000+. Her work spans books on impactful topics, a fast-growing online community, and speaking engagements at international conferences.
She creates stories that make people think, act, and feel—bridging creativity with social impact. Soundarya graduated from NIT Trichy (bachelor’s) and Columbia University (master’s), and worked as a Product Manager at Salesforce for 2.5 years before quitting to pursue her own path.
Social Media Presence
Building influence through authentic storytelling and consistent engagement.
120,000 followers
10,000 → 120,000 in 3 years
(Sep 2022-Sep 2025)
120,000 followers
8,000 → 120,000 in 2 years
(Dec 2023-Sep 2025)
Newsletter
35,000 subscribers
This is dedicated to educating Soundarya's audience through inspiring stories of people from diverse walks of life.
58.81%
Click Rate
6.42%
Click through rate
Total Reach
+
Reaches 5 million/month across all platforms
Audience Demographics & Impressions
Building influence through authentic storytelling and consistent engagement.
Snapshot taken on 3rd September 2025
245,799
Post impressions
36.6%
past 7 days
119,686
0.2%
past 7 days
37,089
Profile viewers
past 90 days
1,435
Search appearances
previous week
0
New newsletter subscribers
100%
past 7 days
47
Newsletter article views
11.4%
past 7 days
Post impressions
Past 7 days
245,868
Impressions
36.6%
vs. prior 7 days
Aug 28
Sep 3
Past 28 days
2,248,100
Impressions
124.6%
vs. prior 28 days
Sep 10
Oct 4
Past 90 days
4,0001,002
Impressions
50.2%
vs. prior 90 days
Jun 6
Aug 29
Demographics
Seniority
Senior
35.4%
Entry
28.7%
Manager
4.9%
Director
4.1%
CXO
2.6%
Location
San Francisco Bay Area
8.4%
Greater Bengaluru Area
7.6%
New York City Metropolitan Area
5.8%
Greater Delhi Area
3.4%
Greater Chennai Area
3.4%
Job titles
Software Engineer
8.4%
Founder
2.2%
Product Manager
2.1%
Data Engineer
1.6%
Data Scientist
1.4%
Industry
IT Services and IT Consulting
18.9%
Software Development
13.9%
Technology, Information and Internet
8.3%
Financial Services
4.5%
Business Consulting and Services
3.2%
profile
Primary audience
High-skilled immigrants in the U.S.
Education
Master's degree or higher.
Fields
Predominantly from STEM. (Science, Technology, Engineering, Mathematics).
Occupations
Professionals in high-paying tech jobs (Software Developers, Data Scientists, Data Engineers, Product Manager, Project Managers). “Founders” as well.
Interests
U.S. immigration, career growth, personal finance, fitness, networking, entrepreneurship.
Performance for the last 28 days (Aug 4, 2025 - Sep 2, 2025)
Views
M+
views
43.5% by followers, 56.6% by non followers
661,555
Accounts reached
Reel views
62.6%
Post views
16%
Story views
21.4%
Interactions
taps
48% by followers, 52% by non followers
7,372
New followers
Reels
85.1%
Posts
12.6%
Stories
2.3%
Demographics
Top countries
India
46.7%
USA
39%
Canada
2.8%
United Kingdom
1.9%
Top cities
Bangalore
7.7%
Mumbai
4.4%
Chennai
4.1%
Hyderabad
3.5%
Top age ranges
25 - 34
41.4%
18 - 24
19%
35 - 44
18.3%
45-54
10.5%
Gender percentage
Women
47.4%
Men
52.6%
Geographic split
Living in India
50%
Living abroad
(Predominantly in U.S. and other western countries)
50%
profile
Professional Background
Mix of students, early to mid-career professionals and entrepreneurs.
Interests
Personal development, immigration updates, career tips, fitness, productivity, inspirational content.
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